If you’ve stumbled across the term “Labubu” and found yourself curious—or completely obsessed—you’re not alone. This quirky, wide-eyed character has taken the designer toy scene by storm. With its mischievous grin, shaggy fur, and devil-may-care attitude, Labubu is more than just a vinyl toy—it’s become a cultural phenomenon among collectors, creatives, and toy enthusiasts worldwide.
But what exactly is Labubu? Where did it come from? And why is it causing such a buzz in both Asian and international markets? In this guide, we’ll explore the fascinating story behind Labubu, why people are so drawn to it, and how to start or expand your own Labubu collection.
What Is Labubu and Where Did It Come From?
Labubu is a character from the world of The Monsters, a toy line created by Kasing Lung, a Hong Kong-based illustrator and artist known for his whimsical yet darkly charming storytelling style. The character first emerged as part of a narrative-driven series that blends fairytale vibes with eerie, forest-dwelling creatures.
The Origins: Kasing Lung’s Vision
Kasing Lung originally gained recognition as a visual storyteller and illustrator, particularly for his graphic novels and picture books. However, it was when he teamed up with toy brands like POP MART—a Chinese designer toy giant—that his characters, especially Labubu, were transformed from illustrations into highly sought-after vinyl art figures.
Labubu started as a sketchy, fanged character with curious eyes, big ears, and a lovable rascal vibe. It quickly became the flagship face of The Monsters series. What makes Labubu different from other designer toys is that it carries a strong personality—equal parts cute and creepy—which taps into a very specific emotional space that fans absolutely love.
Not Your Typical Toy
Labubu is not a mainstream cartoon character or mass-market toy. It’s part of the designer toy movement, often referred to as art toys or urban vinyl. These are collectible figures typically made in limited runs, produced for fans who see them as more than toys—they’re artistic expressions, cultural statements, and even investment pieces.
So when you’re talking about Labubu, you’re not just talking about a toy. You’re talking about a cult favorite character from a visionary artist whose work blurs the line between fine art and collectible fun.
Why Labubu Has Become a Global Collecting Craze
From Instagram feeds to TikTok unboxings and collector forums, Labubu is everywhere. And not just in Asia—collectors in Europe, North America, and beyond are on the hunt for rare editions and new releases. But what exactly is driving this intense demand?
Aesthetic Appeal That’s Hard to Ignore
One of the main reasons Labubu stands out is its aesthetic design. Its features strike a perfect balance between adorable and mischievous, and every version brings something fresh to the table. Whether it’s dressed as a pirate, wrapped in a bunny suit, or styled in metallic or translucent finishes, each Labubu edition is eye-catching and imaginative.
The design language draws from dark fairytales, folklore, and pop culture. It’s simultaneously nostalgic and modern, tapping into a visual trend that resonates with millennials and Gen Z collectors who are drawn to “creepy cute” aesthetics.
Limited Editions Drive Hype
Many Labubu releases are done in limited edition drops—often in collaboration with POP MART or as exclusive events in Asia. Blind boxes (where you don’t know which version you’ll get) are a huge part of the fun and frustration of collecting Labubu. Some ultra-rare editions, known as “chase” figures, can sell for hundreds—even thousands—of dollars in secondary markets.
This scarcity, combined with strong design, fuels a thriving resale and trading community. If you’re serious about collecting, staying plugged into release dates, local events, and online drops becomes part of the lifestyle.
Emotional Connection and Community
People don’t just buy Labubu for aesthetics—they form emotional connections with the character. There’s something undeniably personal about a grinning, slightly odd creature who looks like it wandered out of a dream (or nightmare). Labubu feels like a little friend, a mood, or a reflection of one’s inner weirdo.
The collector community is equally passionate. From Instagram fan accounts to online groups like Reddit’s r/VinylToys or regional collector hubs, Labubu lovers share display setups, swap figures, and even create custom fan art. It’s more than a hobby—it’s a shared creative culture.
Exploring the Different Types of Labubu Toys
Now that you know why Labubu is so adored, let’s dig into the kinds of figures available and what makes each type unique. While all Labubu toys share that signature mischievous look, there’s a surprising variety in how they’re produced and themed.
Blind Box Series
This is where most people start their Labubu journey. POP MART and Kasing Lung release blind box sets, usually themed (like Forest Series, Halloween Series, Zodiac Series, etc.). Each box contains one mystery figure, and sometimes there’s a chance to get a rare “secret” or “chase” version.
Collectors love the excitement of the unknown, and the designs in each series are incredibly detailed. From seasonal costumes to mythical creatures, Labubu’s ever-changing wardrobe keeps fans coming back for more.
Limited Event Releases and Exclusive Editions
POP MART often hosts in-person events, expos, or limited-time online sales where exclusive Labubu figures are released. These are typically not part of blind boxes and are either sold directly or given away as prizes. They can include larger-sized figures, glow-in-the-dark editions, or collaboration pieces with other artists or brands.
These exclusive editions are often the holy grail for Labubu collectors. Some are numbered, adding to their value and appeal in resale markets.
Giant and Art-Scale Versions
For those who take collecting seriously (or just love making a bold statement), there are larger Labubu figures available. These are typically 20–60cm tall and more expensive, but they make stunning centerpiece items in a collection. Some are sculpted with extra detail or feature mixed materials like faux fur, resin, or metallic finishes.
There are also hand-painted Labubu art toys released in ultra-limited quantities by Kasing Lung himself—these are considered true collector’s items and are often found at international toy expos or through gallery sales.
Tips for Starting or Expanding Your Labubu Collection
Getting into the world of Labubu can be exciting but a little overwhelming—especially if you’re new to designer toys. Here are a few expert tips to help you build a collection you’ll love (and maybe even brag about).
Start with What You Love
Don’t chase trends—chase what makes you happy. Whether it’s the color palette, a theme that resonates, or just a figure that makes you smile, start your collection with pieces you genuinely love. Blind boxes are fun, but if you’re after a specific version, it might be smarter to buy or trade for it directly.
Also, keep an eye out for Starter Sets or affordable mystery bundles—these are great for beginners looking to build volume without breaking the bank.
Know Where to Shop
Authentic Labubu toys can be found at POP MART stores, licensed online retailers, and specialty toy shops. For rare or second-hand items, trusted marketplaces like eBay, StockX, HobbyLink Japan, and Facebook groups are great resources—but always check for seller ratings and authenticity.
POP MART’s official app also provides updates on restocks, new releases, and online blind box draws.
Display and Care
Labubu figures deserve more than a cluttered shelf. Consider acrylic display cases, LED-lit shelving, or themed dioramas to showcase your collection. Avoid direct sunlight or excessive moisture, as that can cause fading or material wear.
If you plan to keep the boxes, store them flat and safe—many collectors value figures with their original packaging, especially for resale or trade.
Final Thoughts: The Magic of Labubu
Labubu might just look like a funky little creature to the untrained eye—but for those in the know, it’s so much more. It represents a unique blend of art, emotion, and collectible culture, wrapped in a delightfully oddball package. Whether you’re in it for the hunt, the design, or the community, collecting Labubu is a joyful (and sometimes addictive) experience.
So if you’re ready to dive into the world of this quirky forest monster, start small, have fun, and let Labubu’s mischievous grin lead the way.
